what is behind the expression “season’s greetings” ?

At this time of the year we all feel like wishing the best to family, friends and business partners and colleagues!

It is a “healthy” tradition spread in most countries independently from the personal religious affiliation or creed.

keeping in touch and acknowledging people  for the upcoming holidays can strengthen their loyalty and commitment to your brand or company.

It is an additional opportunity for personal connection: a suitable card and message can be a “strategy” and create and develop an emotional connection. This  will  make people feel valued and appreciated. It is worth the effort as it  can help the mutual appreciation for the business shared during the year and build up or reinforce customer retention.

In order to maximize the impact of your seasonal greetings it could be useful to keep in mind the following:

Plan ahead, in order to decide the best way to connect with your audience.

Avoid last minute greetings, make sure your greetings do not mix with the many shared/received by people..

Personalize your greetings keeping in mind preferences, interests, and other relevant factors of the people you are writing to.

The importance of seasonal greetings in business cannot be overlooked. Let’s include/incorporate these greetings into your business communication strategy.

By working on your communication style and strategy you will continue expanding your network gaining a competitive advantage on your competitors.